Analytics
I use data to help businesses understand what is actually happening behind their performance and what to do next. Over time, I have worked across web analytics, social, and campaign measurement to turn complex data into clear insights that guide real decisions. My focus is not just on reporting metrics, but on uncovering patterns, identifying opportunities, and helping brands improve how they connect with their audience, optimize performance, and grow with intention.
Portfolio
Campaign Optimization & Website Redesign Impact
Led cross channel analysis across web, paid media, organic social, and email to evaluate campaign performance and user behavior. Identified key friction points and supported a website redesign that improved traffic quality, user engagement, and overall interaction across the experience.
Audience Segmentation & Acquisition Insights
Analyzed audience behavior using GA4 to evaluate user acquisition, engagement, and on-site behavior across channels. Identified key differences between new and returning users, device usage patterns, and traffic source performance. Insights highlighted opportunities to improve targeting, optimize mobile experiences, and strengthen conversion strategies across high performing channels.
Brand Engagement Scoring Framework
Developed a data driven scoring model to measure brand performance across visibility, engagement, and sentiment. Combined social listening, search behavior, and website analytics into a weighted framework to quantify brand health and guide strategic decision making.
Organic Social Performance & Content Strategy
Led analysis of organic social performance across platforms to identify content trends, engagement drivers, and audience behavior. Provided strategic recommendations on content mix, media types, and posting approach to improve reach, engagement, and click through performance.
Consumer Behavior & AI Perception Study
Led analysis of a multi national survey of 2,000 respondents to understand consumer perceptions of AI in financial advising. Compared expected outcomes against actual responses to uncover gaps in trust, adoption, and usage. Identified key behavioral trends that informed how AI should be positioned to better align with consumer expectations and improve communication strategies.
Food Delivery
The purpose of this presentation is to provide competitive analysis and recommendations with actionable insights to executives.
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Recommendations:
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Partner with streaming platforms for movie and television series (ie. holiday season releases).
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Launch promotion codes at the time of new releases on the streaming services with a 10% discount on delivery orders.
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Promote family meals/kits for merchants on premier nights of streaming releases.
Fashion Industry
The objective of this presentation is to identify the current position of Nike since the global pandemic.
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Based on my findings, the company can create a strategic plan for the future fiscal year.
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Recommendations:
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Improve their inventory turnover ratio to 4 or above.
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Improve their bounce rate on all digital platforms
Hospitality
Disruptors like Airbnb and OTAs continue to impact hotel franchises.
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During this presentation, I will analyze industry metrics and insights for Marriott International to restrategize there positioning.
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Recommendations:
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Strategize vacation rental hotel properties to allow more personalization and value for customers.
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Expand vacation rental properties in North America Region
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Increase online traffic and mobile app ranking (improve SEO and metasearch)