Analytics
I enjoy telling a company’s story through the lens of data, charts, and reports, transforming raw insights into compelling narratives that drive strategic decisions. In Marketing & Analytics, your first impression on an audience—whether through digital performance, engagement metrics, or campaign effectiveness—can either propel your brand forward or hold you back from the next opportunity. By leveraging data-driven insights, I help businesses make informed choices that optimize growth, enhance user experiences, and unlock new opportunities.
Portfolio
Food Delivery
The purpose of this presentation is to provide competitive analysis and recommendations with actionable insights to executives.
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Recommendations:
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Partner with streaming platforms for movie and television series (ie. holiday season releases).
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Launch promotion codes at the time of new releases on the streaming services with a 10% discount on delivery orders.
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Promote family meals/kits for merchants on premier nights of streaming releases.
Fashion Industry
The objective of this presentation is to identify the current position of Nike since the global pandemic.
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Based on my findings, the company can create a strategic plan for the future fiscal year.
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Recommendations:
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Improve their inventory turnover ratio to 4 or above.
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Improve their bounce rate on all digital platforms
Hospitality
Disruptors like Airbnb and OTAs continue to impact hotel franchises.
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During this presentation, I will analyze industry metrics and insights for Marriott International to restrategize there positioning.
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Recommendations:
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Strategize vacation rental hotel properties to allow more personalization and value for customers.
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Expand vacation rental properties in North America Region
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Increase online traffic and mobile app ranking (improve SEO and metasearch)