Hello
Welcome to my portfolio! I’m Alliyah Thompson, a Data & Marketing Analytics Professional with a strong background in web analytics, user behavior insights, and strategic digital marketing. I specialize in turning data into actionable insights, helping businesses enhance their digital presence, optimize performance, and drive revenue growth.
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With expertise in Google Analytics (GA4), Looker Studio, SQL, Python, Tableau, and advanced marketing analytics tools, I develop innovative solutions that provide deep audience intelligence, campaign optimization, and business impact measurement. My experience spans attribution modeling, digital strategy, social listening, and dashboard automation, ensuring that brands stay ahead in an evolving digital landscape
Education
Bachelor's Degree: Business Administration, Liberty University,
Specialization: Digital Marketing & Advertising
May 2020
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Master of Science: International Marketing, Hult International Business School, August 2021
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Master of Science: Business Analytics, Hult International Business School,
May 2022
Certifications
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Google Analytics 4 Individual Certification (Google, 2024)
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Google Ads Display Certification (Google, 2024)
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Adobe Analytics Essential Training (LinkedIn, 2024)
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Google Tag Manager (LinkedIn Learning, 2023)
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Data Analytics for Business Professionals (IIBA, 2023)
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Python for Marketing (LinkedIn Learning, 2023)